Tripled inbound emergency calls in 90 days
A two-truck plumbing company went from relying on word of mouth to a predictable pipeline of same-day emergency calls.
- +214%
- Inbound calls
- -38%
- Cost per lead
- 3.6x
- Return on ad spend
- < 60s
- Speed to lead
Where they were stuck.
The business was busy in bursts and quiet in between, with almost all work coming from referrals and an aging website that barely generated calls.
When they did advertise, clicks landed on a cluttered homepage, and missed after-hours calls went straight to competitors.
The system we built.
System used
- AI Commercial Production
- Google Ads
- Landing Pages
- CRM & Automation
We launched a Burst Pipe Rapid Response campaign targeting high-intent emergency searches, paired with a single-purpose landing page built to book the call in one tap.
A cinematic 4K commercial positioned them as the premium local choice, and automated text-back plus call routing made sure no lead went cold — even at 2am.
What changed.
Within the first 90 days, inbound emergency calls more than tripled while the cost per lead dropped by more than a third.
With instant follow-up in place, the team booked a far higher share of the leads they were already paying for — and finally had a predictable weekly pipeline.
Want results like emergency plumbing company?
Book a free strategy call and we'll map exactly how to get your business more customers — starting with your two launch campaigns.
- Your two launch campaigns, mapped out
- A clear cost-per-lead and ROI projection
- No obligation — just a plan